COMMERCE Publications, Patents & Awards

S.No. Title of paper Name of the author/s Department of the teacher Name of journal Year of publication ISSN number Link
1 Operational performance of oriental insurance and bajaj allianz general insurance companies in India Dr.J.Vijay Kumar Commerce and Management Studies INDIAN STREAMS RESEARCH JOURNAL 2016 2230-7850 Click Me
2 Periodical development of Tribal's Towards Five years plans in India. Dr.J.Panduranga Rao and Dr.K.Lakshmana Rao Commerce and Management Studies UGC NATIONAL SEMINAR - NATIONAL INTEGRATION : EMERGING TRENDS IN SOCIALISATION 2016   Click Me
3 Marketing of Insurance Services in India Dr.K.Nageswara rao Rao and Dr.K.Lakshmana Rao Commerce and Management Studies Recnt Innovations in Commerce, Management, Skill Development and E-Commerce (CMSDE) 2017   Click Me
4 GST Implications on Small and Medium Businesses A.V.N.A.V.Prasad and Dr.D.Venkateswara Rao Commerce and Management Studies Recnt Innovations in Commerce, Management, Skill Development and E-Commerce (CMSDE) 2017   Click Me
5 Women Empowerment : A Challenge of 21st Century. Dr.J. Chinna Rao and Dr.K.Nageswara Rao Commerce and Management Studies Recnt Innovations in Commerce, Management, Skill Development and E-Commerce (CMSDE) 2017   Click Me
6 A Conceptual Study on Green Accounting and its Importance A.V.N.A.V.Prasad and Dr.D.Venkateswara Rao Commerce and Management Studies Challeenges and Strategies for Global Sustainble and Green Economics Development 2017   Click Me
7 Is GST boon or Bane to Small Traders or Tax Payers? Dr.K.Nageswara rao Rao and Dr.D.V. Rao Commerce and Management Studies Economic Challenger An International Journal 2018 0975-1351 Click Me
8 Digital Banking - An Indian Perspective Ch.Balaji and Dr.D.V. Rao Commerce and Management Studies Managing Change in Economics Scenario of India 2018 978-93-87540-35-4 Click Me
9 Financial Inclusion in India and the Challenges for the Banking Industry Dr. J.Vijay Kumar and Dr.D.V. Rao Commerce and Management Studies Managing Change in Economics Scenario of India 2018 978-93-87540-35-4 Click Me
10 Intellectual Property Rights: Impact of Phamaceutical Industry in India Ch.Balaji and Dr.D.V. Rao Commerce and Management Studies Seminar on Intellectual Property Rights Challenges and Issues in India 2019 978-81-933256-7-4 Click Me
11 Intellectual Property Crime in India Dr. J.Vijay Kumar and M.Srinivasa Rao Commerce and Management Studies Seminar on Intellectual Property Rights Challenges and Issues in India 2019 978-81-933256-7-4 Click Me
12 Recent Trends in Human Resource Management Ch.Balaji and Dr.D.V. Rao Commerce and Management Studies Human Dimension in Information Age 2019 978-0-359-40784-2 Click Me
13 Electronic Payment Systems in India Dr. J.Vijay Kumar and Dr.D.V. Rao Commerce and Management Studies Marketing Strategies to go Vibrant in Digital Era 2023   Click Me
14 E-Commerce- A study on driving forces of E-Commerce & impact of E-Commerce on employment & Retailing Industry. Dr.J.Panduranga Rao Commerce and Management Studies Marketing Strategies to go Vibrant in Digital Era 2023   Click Me
15 Digital Marketing in India Dr.K.Nageswara rao Rao and Dr.K.Lakshmana Rao Commerce and Mgt Studies Marketing Strategies to go Vibrant in Digital Era 2023   Click Me
16 Impact of Digital Advertising on Consumer Food Choices: A Study of Promotion Schemes' Influence Gurubilli S R S G Nookaraju Commerce and Management Studies International Journal of Research Publication and Reviews 2023 2582-7421 Click Me
17 Analyzing the Effectiveness of Loyalty Programs in Driving Food Product Consumption Gurubilli S R S G Nookaraju Commerce and Management Studies International Journal of Research Publication and Reviews 2023 2582-7421 Click Me
18 Enhancing the Gig Economy through IoT Integration: Optimization Strategies and Practical Applications Dr.K.Lakshmana Rao , Dr K Nageswara Rao , D.S.Madhu Prasad , Vankudavathu Mallikarjuna Naik and Dr. Somarouthu V G V A Prasad Commerce and Management, Economics , Physics and Electronics Technische Sicherheit 2024 1434-9728/2191-0073 Click Me
19 Driving Economic Progress: The Impact of Digital India Initiative on India's Growth Trajectory Dr.K.Lakshmana Rao , Dr K Nageswara Rao , D.S.Madhu Prasad , Vankudavathu Mallikarjuna Naik , and Dr. Somarouthu V G V A Prasad Commerce and Management, Economics , Physics and Electronics ALOCHANA JOURNAL 2024 2231-6329 Click Me